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28 July 2021

BAT's 2021 Half-Year ̽����ѡ the six months to 30 June 2021 demonstrate how strong brands are driving our New Category acceleration.

The results, published today, show that Group revenue was up 8.1%* in the first half of the year, while New Categories revenue grew by 50%*. In H1, we also added 2.6m consumers, our highest ever increase, to our non-combustible product consumer base, to reach 16.1m.

In his Chief Executive’s statement, Jack Bowles says 2021 is shaping up to be a pivotal year for BAT in our journey towards A Better Tomorrow™.

He adds: “We are committed to reducing the health impact of our business. Our ambition remains a sustainable, high growth, multi-category, consumer products business. I am excited about the future for BAT”.

Our animation runs through some of the highlights of our 2021 Half-Year Results.