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In our view, the fastest and most effectiveÌýway to achieve a Smokeless World, isÌýto embrace Tobacco Harm ReductionÌý(THR) as a public health strategy forÌýthose smokers who choose not to quit.

Our ambition to reduce the health impactsÌýof our business is clear. For many yearsÌýwe have worked tirelessly to develop andÌýoffer a range of reduced risk^*†Ìýtobacco andÌýnicotine products compared to cigarettes.ÌýThis fulfils a core part of the THR equation;Ìýby providing those adult smokers whoÌýwould otherwise continue to smokeÌýcigarettes – with the option to switchÌýcompletely to smokeless alternatives.

While progress has been made,Ìýthere’s still more to do to make a Smokeless World a reality. Through our Ten Beliefs, our commitment to THR is reaffirmed, recognising the significant opportunity it presents to Build a Smokeless World.